Current Project

In late 2019 I launched a redesign and overhaul of the email program at the Bellevue Club and Hotel. A user-centric mindset and new brand direction went a long way during this overhaul and lead to a current open rate that is 15 percent higher than industry average. Here is the rough outline of how I improved and adjusted our email campaigns and processes:  

1.     Research competitor’s designs, content and implementation.

2.     Concept & Strategy: Re-organize and audience lists and categories to cross-promote when it is in the user’s best interest.

3.     Design a new, modern look to draw audience attention at the beginning of these changes.

4.     Create. Implement. Track.

Our new system saw a 20 percent increase in open rates and 50 percent increase in click rate.  Our current open rate is more than 15 percent above industry average.