Digital Content Management
From concept to creation, implementation and tracking,
below are some of my favorite campaigns and projects.
Currently Working On…
When COVID-19 shut down the Bellevue Club for months, I managed all emergency and safety digital communications for members and the public. This shutdown lead to me spearheading new email and social media campaigns and creating a YouTube at-home workout library. I manage all assets, edit/shoot all video and optimize content for cross-platform publication. See the Instagram version of this video here.
Branded Content Management
On the left is the original feed for the
Bellevue Club (@bellevueclub) Instagram in 2017. I took over the feed in 2018 which is on the right. Now, in 2021, I’ve increased our followers by 24 percent and interactions by 30 percent.
My role: Conceptualizing, creating and implementing new campaigns while maintaining brand guidelines and a cohesive feed aesthetic.
Past Projects
Part of the PR marketing team for Alaska Airlines Plane Pull which included social media copy, graphics editing, blog posts and on-site photography and live tweeting.
Graphic and styling by Samantha Lund for @rosannainc instagram
Rosanna's Instagram presence grew from 5,000 followers to almost 9,000 from November 2016 to summer 2017 with an overall goal of reaching 10K by January 2018.
Publications & Partnerships
A small collections of collaborations with magazines to
promote products at past companies.
